However, this narrative of decline annoys Comerford. They still have a way to go to beat 2001 sales. A media release from the Australian Recording Industry Association (ARIA) in 2022 trumpeted a “ 15-year high” for local record companies thanks to streaming services, principally Spotify, of $566 million last year. The naysayers appeared to be right, because the recording side of the music industry went into a tailspin virtually the moment Comerford joined it a tailspin from which it has still not fully recovered. Vance Joy in front of a packed Wembley Stadium in London supporting P!NK. “I didn’t really have a good answer for them, other than I loved music.” He recalls well-meaning family friends questioning his determination to get into the music business. Like most kids his age, Comerford used piracy site Napster even as he tried to sell CDs at gigs. Yet, the writing was already on the wall. That was 2001, the year the Australian recorded music industry hit its commercial peak when Dido, Kylie and Shaggy ruled the charts, and Sanity, Brashs and HMV stores rang up $850 million (inflation adjusted) of sales. The 38-year old Comerford has been in the music business more than half his life, selling his clarinet at 17 and using the proceeds to help press compact discs for his favourite local punk and metal bands. Also joining the list is singer-songwriter Tones & I, for whom Comerford is the live-booking agent. Keogh and Comerford’s subsequent journey and arrival on the 2022 Financial Review Young Rich List, with a value of $40 million and $35 million respectively, is the story of the music industry’s great resurgence, from a time early last decade when many were questioning the financial model that underpinned it. Jaddan Comerford in Unified’s Melbourne office. It proved to be a very good move the commercial success of Vance Joy has underwritten the growth of Comerford’s Unified record label and artist services group into an international, 90-person business that will turn over $30 million this year. Within weeks of hearing the track, Melbourne-based Comerford was managing the artist. Joy, whose real name is James Keogh, recorded the song in a backyard shed using $700 he’d saved while working as a gardener. “I was like, ‘Holy shit! This is pretty special’,” he says.Ĭomerford, whose brother is a mate of Joy, was one of the first people to hear a song that’s been listened to 2.5 billion times. That insanely catchy ukulele riff, then the vocals wailing about dentists and dark rooms and Michelle Pfeiffer, joined later by some of the merriest percussion ever committed to record.
Jaddan Comerford still remembers the first time he heard Riptide by Vance Joy in late 2012.
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